1. About this policy
This Cookie Policy explains how serveai.io, run by Serve AI (Casablanca, Morocco), uses cookies and similar technologies, and how you can control them. Read it together with our Privacy Policy.
2. What cookies are
Cookies are small text files that a website stores in your browser. They let a site remember your device between pages or visits. Similar technologies, such as local storage, work the same way, and this policy covers them too.
- First-party cookies are set by serveai.io.
- Third-party cookies are set by another service used on our site, such as Google or Microsoft.
3. The cookies we use
We do not use advertising or retargeting cookies, and we do not sell cookie data.
3.1 Strictly necessary
These keep the site and booking working and secure. They cannot be switched off.
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
| Consent cookie | serveai.io | Remembers your cookie choices so we don't ask again on every visit | 12 months |
__cf_bm | Cloudflare | Tells real visitors apart from bots to protect the site. Set only when bot protection is active | 30 minutes |
| Booking cookies | Cal.com | Make the booking calendar work, for example keeping your selected time while you fill in the form | Session to a few days |
3.2 Analytics (only with your consent)
These help us understand how visitors use the site, so we can improve it. They are set only if you accept analytics cookies.
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Tells visitors apart to count visits and traffic sources | 2 years |
_ga_<ID> | Google Analytics | Keeps track of your current visit (session) | 2 years |
_clck | Microsoft Clarity | Remembers your Clarity user ID and settings | 1 year |
_clsk | Microsoft Clarity | Links the pages you view during one visit into a single recording | 1 day |
CLID | Microsoft Clarity | Identifies your first Clarity visit on this browser | 1 year |
ANONCHK | Microsoft Clarity | Checks the Clarity ID before it is sent | 10 minutes |
MUID | Microsoft | Identifies your browser across Microsoft sites | 1 year |
SM | Microsoft Clarity | Synchronises the Clarity ID across Microsoft domains | Session |
MR | Microsoft | Decides whether to refresh the MUID | 7 days |
Microsoft Clarity records clicks, scrolling and mouse movement as heatmaps and session recordings. Text you type into fields is masked and not recorded.
The providers can change their cookie names and durations. Their current lists are on their own pages, linked in Section 6.
4. Campaign tags (UTM)
Some links to our site and the buttons on it carry campaign tags (utm_source, utm_medium, utm_campaign, utm_content). These are part of the link address, not cookies. They tell us which post or page brought you, and when you book a call they are attached to your booking. See our Privacy Policy.
5. Your choices
- Our cookie banner. On your first visit, you can accept or reject analytics cookies. You can change your choice at any time with the "Cookie settings" link in the footer.
- Your browser. You can block or delete cookies in your browser settings. If you block strictly necessary cookies, parts of the site, such as booking a call, may not work.
- Google Analytics opt-out. Google offers a browser add-on: https://tools.google.com/dlpage/gaoptout
6. Third-party policies
- Google: https://policies.google.com/technologies/cookies
- Microsoft Clarity: https://learn.microsoft.com/en-us/clarity/setup-and-installation/cookie-list
- Microsoft privacy statement: https://privacy.microsoft.com/privacystatement
- Cal.com: https://cal.com/privacy
- Cloudflare: https://www.cloudflare.com/cookie-policy/
7. Changes to this policy
We may update this policy, for example if we add or remove a tool. When we do, we change the "Last updated" date at the top.
8. Contact
Serve AIEmail: info@serveai.io Phone: +212 691 715 933 Casablanca, Morocco