1. Who we are
Serve AI ("Serve AI", "we", "us", "our") is an AI automation studio based in Casablanca, Morocco. We design and build custom AI and automation systems for businesses.
This policy explains what personal data we collect on serveai.io, why we collect it, who we share it with, and the choices you have. It applies only to serveai.io. Our other pages and services may have their own policies.
We process personal data under Moroccan Law No. 09-08 on the protection of individuals with regard to the processing of personal data. Where other data-protection laws apply to you, such as the GDPR in the EU/UK or the personal-data laws of the UAE or Saudi Arabia, we respect the rights they give you.
Questions: info@serveai.io
2. What we collect
2.1 When you book a call
You book your free audit through Cal.com, embedded on our site. The booking form asks for:
- your name;
- your email address;
- your phone number;
- a short description of your business and what you want to automate;
- the date and time you choose.
We use this only to prepare for the call, run it, and follow up with you about your project.
2.2 Where you came from
Links to our site and the buttons on it can carry campaign tags (utm_source, utm_medium, utm_campaign, utm_content). They tell us which post, video or page brought you to us. When you book a call, these tags are attached to your booking so we know which content brings us clients. They describe the link you clicked. They do not identify you on their own.
2.3 How you use the site
We use two analytics tools to understand how visitors use the site and to improve it:
- Google Analytics records pages viewed, the site that referred you, approximate location (city or country), device and browser type, and actions such as clicking a "Book a call" button.
- Microsoft Clarity records clicks, scrolling and mouse movement as heatmaps and session recordings. Text typed into fields is masked and not recorded.
Both tools set cookies, only after you accept them, and receive your IP address. We do not use them to identify you personally, and we do not use advertising or retargeting pixels.
2.4 Server logs
Our hosting provider records standard technical data, such as your IP address, browser type and the time of each request, to deliver the site and protect it from abuse.
2.5 When you use the contact form
The contact form on our Contact page asks for your name, your email address, your WhatsApp number (optional) and your message. We send it to our own inbox (info@serveai.io) through Resend, and use it only to reply to you.
To stop spam, the form uses Cloudflare Turnstile, which checks that you are a person. It looks at technical signals from your browser, such as your IP address and browser details, and does not use them for advertising.
3. How we use your information
| Purpose | Legal basis |
|---|---|
| Schedule and run your free audit, and contact you by email, phone or WhatsApp about it | Your request when you book (consent) |
| Reply to a message you send through the contact form | Your request when you send it (consent) |
| Prepare and send a proposal if you ask for one | Your request and our legitimate interest |
| Understand which content and pages bring us clients, and improve the site | Our legitimate interest |
| Protect the site and meet legal obligations | Legitimate interest and legal obligation |
We do not sell your personal data. We do not add you to a marketing email list because you booked a call. We do not use your data for automated decisions that have legal or similarly significant effects on you.
4. Who we share it with
We share personal data only with the providers that help us run the site, and only what each one needs. Each handles it under its own privacy policy.
| Provider | What it does for us |
|---|---|
| Cloudflare | Hosts the website and manages our domain |
| Resend | Delivers the messages you write in the contact form to our inbox |
| Cloudflare Turnstile | Protects the contact form from bots |
| Cal.com | Booking and scheduling. Receives the details you enter in the booking form |
| Google Analytics | Site traffic and usage statistics |
| Microsoft Clarity | Heatmaps and session recordings |
We may also disclose information if the law requires it, or to protect our rights, users or the public.
5. Cookies
We do not use advertising cookies. Analytics cookies from Google Analytics and Microsoft Clarity are set only if you accept them in our cookie banner. Cal.com and Cloudflare set the cookies needed for booking and security.
The full list, and how to change your choice, is in our Cookie Policy.
6. International transfers
Some of our providers store or process data outside Morocco, including in the European Union and the United States. Where data leaves Morocco, we rely on the providers' own safeguards and contractual protections.
7. How long we keep your data
| Data | How long |
|---|---|
| Booking details (name, email, phone, business description) | Up to 24 months after our last contact with you. If you become a client, for as long as our work together requires and any legal retention period after it |
| Analytics data | According to each provider's retention settings |
After these periods, we delete or anonymise the data.
8. Security
The site is served over encrypted HTTPS, and only we can access your booking details. No system is perfectly secure, so we cannot guarantee absolute security. If a breach affects you, we will tell you and the authorities as the law requires.
9. Your rights
You have the right to:
- access the personal data we hold about you;
- correct inaccurate or incomplete data;
- delete your data;
- object to how we process it;
- withdraw your consent at any time. This does not affect processing already done.
To use any of these rights, email info@serveai.io from the address you booked with. We reply within 30 days.
If you are not satisfied, you can complain to Morocco's National Commission for the Control of the Protection of Personal Data (CNDP, www.cndp.ma) or to the data-protection authority where you live.
10. Children
Our site and services are meant for businesses and adults. We do not knowingly collect data from anyone under 18. If you believe a child has given us their data, contact us and we will delete it.
11. Links to other sites
Our site links to our Instagram, TikTok, YouTube, Facebook and Threads profiles and to other sites. This policy does not cover them. Please read their own privacy policies.
12. Changes to this policy
We may update this policy. When we do, we change the "Last updated" date at the top.
13. Contact
Serve AIEmail: info@serveai.io Phone: +212 691 715 933 Casablanca, Morocco